Anheuser-Busch has no business using the ghost of Spuds MacKenzie to sell Bud Light because that doggy don't bark for the beer giant anymore … according to a new lawsuit.
Spuds Ventures says it currently owns the rights to the beer-drinking party dog from the late '80s, and Anheuser-Busch completely screwed them by bringing Spuds back for a Super Bowl 51 ad without getting permission.
According to the docs … A-B abandoned its Spuds MacKenzie campaign more than 20 years ago amid controversy the dog made beer kid-friendly. In 2013 Spuds Ventures swooped in to take ownership of Spuds.
Spuds Ventures says Anheuser only objected last year to its purchase of the dog's rights … as the brewery was gearing up for its Super Bowl commercial.
SV is suing for damages and any profits Anheuser made off its Spuds reboot commercial.